US Chamber suggests drawing candidates in with brand personality or by shining a brief spotlight on your company values and culture-enhancing perks. Potential employees need to relate to what you offer, stand for and hope to achieve.
Ensure that job posts include requirements and responsibilities to engage the right people. Ambitious individuals will look for opportunities for personal growth.
Perhaps your organization does the following:
• Promotes from within
• Enables a healthy work-life balance
• Caters for full-time remote work
• Hires a diverse or disability-inclusive workforce
